Bricks and mortar retail stores are king when it comes to the cross-sell. A store could show off the summer display of tents and camp chairs at the end of the aisle, hang the large yellow “2 for 1” sign above the stack of stainless steel coffee mugs and instruct the salesperson to tout the comfy camping mattresses around the corner.
When it comes to online stores, that kind of cross sell bundling is pretty dismal. This fact didn’t go unnoticed by technologists and serial entrepreneurs Sri Sharma and Satish Jayakumar.