Before co-founding Iterate, Jon was the founder and 10-year CEO of eBags.com, which grew profitably to over $100 million in revenue with a 34% CAGR from 2000 to 2008. A pioneer in e-commerce, eBags was among the first to dropship from 500+ third-party warehouses, collect customer reviews, run A/B tests, and operate on a negative cash conversion cycle. Its focus on experimentation helped make it one of the highest-converting retail sites online, recognized by Nielsen as a Top 10 U.S. retailer for conversion rates. eBags also launched and sold 6pm.com to Zappos and managed CaseLogic.com and TUMI.com globally. Before its acquisition by Samsonite, eBags served 40 million+ annual shoppers and sold over $1.65 billion in travel products. Between eBags and Iterate, Jon invested in and advised startups.
Brian began his career at Apple, where he led iPhone and Intel Mac efforts in the New Product Introductions group, contributing to the security and activation platform for the first iPhone and earning multiple patents. He later founded Avot Media, a mobile video platform acquired by Smith Micro, where he then led the video business. Brian went on to join Turner Media’s seed-stage investment team, contributing to 13 startup deals, including two acquisitions—one by Apple. Today, he is Co-Founder and Chief Technology/Digital Officer at Iterate.ai, where he leads innovation in AI and low-code technologies. Under his leadership, Iterate’s Interplay platform powers rapid digital transformation for brands like Ulta Beauty and Circle K, driving 287% revenue growth between 2017 and 2020.
Dr. John Selvadurai leads R&D at Iterate.ai, focusing on AI, IoT, and big data. He has been pivotal in developing Interplay, the company's patented low-code middleware platform. Before joining Iterate.ai, John spent 12 years at SunGard, building large-scale enterprise software solutions. He holds multiple patents and has published research in mobile commerce and payments.
Magnus Tagtstrom brings over two decades of experience in technology and business leadership to Iterate.ai. Previously serving as the Global Vice President of Innovation at Alimentation Couche-Tard, he led numerous digital innovation projects, including the development of the company's retail innovation lab store. At Iterate.ai, Magnus oversees emerging technologies and spearheads the company's expansion across Europe.
With over 25 years in the high-tech industry, Kevin Homer leads sales innovation at Iterate.ai. His expertise spans direct sales, team management, and the deployment of Channel and MSSP practices. An entrepreneur at heart, Kevin was an early team member at Vericept and LogRhythm. At Iterate.ai, he has been instrumental in expanding the company's channel-centric model, establishing partnerships that make their privacy-first AI Assistant, Generate, available to over 25,000 resellers.
Dave Jenkins leads marketing and technology curation at Iterate.ai, drawing on over 20 years of experience in eCommerce, open source, GIS, and international business development. His previous roles include CTO at Backcountry.com, professional services management at Red Hat in EMEA and APAC, and directing online strategy for Caleres. Dave is passionate about discovering new technologies and unconventional solutions that drive business innovation.
Niharika Shukla is a legal professional with expertise in contracts, corporate governance, data privacy, and AI compliance. With experience in both law firms and in-house roles, she brings a practical, business-minded approach to complex legal issues. At Iterate.ai, where she has worked for the past five years, Niharika leads legal operations including IP, contracts, equity management, and privacy compliance. She also draws on insights from her family’s land development business and her involvement with TiE and the Colorado Technology Association Policy Council to stay engaged in the evolving tech policy space.
Shomron Jacob is Head of Applied ML and Platform at Iterate.ai, where he leads teams in Silicon Valley and India to deliver AI-powered solutions across industries. Since joining in 2018 after earning his Master’s in Computer Science (AI/ML) from Illinois Tech, he has spearheaded projects for major clients like Ulta, Jockey, and Circle K. Shomron transitioned from software engineering to full-time data science early in his career and has since built end-to-end AI solutions on Iterate’s low-code platform, Interplay. He is also a co-inventor on three patents related to his work at Iterate.
Arul Chandrasekaran is a seasoned technology leader with deep expertise in cybersecurity, video platforms, and AI infrastructure. After working in intrusion detection and cryptography for banks like Centurion and ABN Amro, he joined Apple’s secret projects group, where he helped build the iPhone’s original security and activation platform. Arul later became CTO of Avot Media, guiding it from concept to acquisition by Smith Micro, where he led video and voice streaming for clients like Sprint and Warner Bros. A hands-on technologist, Arul continues to code across the stack—from kernel to Python.
Emily Giltner is a seasoned digital strategist with 18 years of experience across e-commerce, content strategy, and digital technology. At the forefront of AI-driven marketing and business innovation, she leads initiatives that power revenue growth, brand elevation, and operational efficiency. Emily specializes in AI-assisted lead generation, strategic partnerships, and channel enablement, championing initiatives that engage enterprise clients and scale partner ecosystems. Her expertise spans marketing strategy, content leadership, and digital systems optimization, delivering transformative impact across organizations.
