A clothing retailer struggled with a difficult combination: a large amount of 3rd party technologies and services, a lack of visibility into the 3rd party performances, slow page load times, and large image files.
Getting more reviews has a direct, positive impact on conversion rates. Research from Northwestern University’s Spiegel Center shows that a product with just five reviews was 270% more likely to be purchased than a product with no reviews. Iterate reviewed several dozen startups in this technology space and performed both technical and business evaluations, and delivered our strategic recommendations. Following those recommendations, this retailer selected Yottaa to speed up the site and allow its development team to put their team's focus elsewhere. Yottaa implemented RAPID CTRL, IMAGE CTRL, and Acceleration Platform.
During the trial, the retailer saw a 36% improvement in site speed and had greater visibility into the performance of all 3rd parties on its site.