Brian Sathianathan
Co-Founder/Chief Digital Officer/Chief Technology Officer
Innovation Platform & AI
Brian started his career at Apple where he was initially hired for his software development and encryption skills. For 6 years at Apple, he led iPhone and Intel Mac initiatives within the very private New Product Introductions (a.k.a. Secret Products) Group. His two core groups designed the security and activation platform for the first iPhone, for which he holds patents. After 8 years total, Brian left Apple to be Founder/President of Avot Media, a software platform used by firms like Warner Bros to transcode video for Mobile. Avot was acquired by Smith Micro [NASDAQ: SMSI]. At Smith, Brian became head of the video business and was responsible for strategy, vision, and integration. After Avot and Smith, Brian joined the seed-stage investment team at Turner Media, where he sought out startups in the Social, Consumer, Advertising, and Recommendation spaces. Over two years, he participated in 13 investments and one acquisition (BleacherReport). Two of his startups were acquired (one by Apple) during that period. Brian is now the Co-Founder and Chief Technology/Digital Officer of Iterate.ai, an innovation ecosystem launched in 2013. Companies like Ulta Beauty, The Pampered Chef, Driven Brands, and Circle K leverage the "intelligent low-code" capabilities invented and patented by Brian and his team. Interplay dramatically speeds up and simplifies digital and AI-based innovation. Largely bootstrapped and highly capital efficient, Iterate revenues grew 287% from 2017 to 2020.
Patents for Iterate.ai
Patent granted
Modular Machine Learning [Drag and Droppable Quick AI]
9/15/2020
United States of America
J. Selvadurai, A. Chandrasekaran, S. Jacob, B. Sathianathan, C. Samarasinghe, D. Ruvalcaba Gonzalez
App. No. 10,776,686
Patent Pending
Dynamic Feature Loading
United States of America
B. Sathianathan, C. Samarasinghe, A. Chandrasekaran, S. Jacob, J. Selvadurai
Patent Pending
Technology Opportunity Mapping [Dynamic Landscape Creation on Collections]
September 24, 2020
United States of America
J. Nordmark, B. Sathianathan, F. M. Frazzini, N. Shukla
App. No. 17/031,623
Patent granted
Developer Independent Resource Based Multithreading Module
02/23/2021
United States of America
A. Chandrasekaran, C. Samarasinghe, B. Sathianathan
App. No. 10,929,181
Patent Pending
Developer Independent Resource Based Multithreading Module
WO
A. Chandrasekaran, C. Samarasinghe, B. Sathianathan
Patent granted
Generation of Entity Plans Comprising Goals and Nodes
9/24/2022
United States of America
B. Sathianathan, J. Nordmark, S. Ray, D. Jenkins, M. Suscak
Patent Pending
Fusion Between Computer Vision Object Detection and Radar Object Detection
18-May-23
USA
B. Sathianathan, A. Chandrasekaan, C. Samarasinghe, S. Jacob
App. No. 63/503,094
- Method and System for Providing Synchronized Advertisements and Services. Patent #9,288,509 Turner Broadcasting System, Inc.
- Method and system for providing and handling product and service discounts, and location based services (LBS) in an automatic content recognition based system. Patent #9,167,276 Turner Broadcasting System, Inc.
- Video quantizer unit and method thereof. Patent #8,345,746 Smith Micro Software, Inc. (acquired from Avot Media, Brian's startup)
- Video streaming apparatus with quantization and method thereof. Patent #8,279,925 Smith Micro Software, Inc.
- Transcoder unit and method. Patent #8,295,345 Smith Micro Software, Inc. (acquired from Avot Media, Brian's startup)
- Service Provider Activation. Patent #849,286 Apple Inc.
- Method And System For Streaming Live Teleconferencing Feeds To Mobile Client Devices. Patent #8,782,270 Smith Micro Software, Inc. (acquired from Avot Media, Brian's startup)
- Video streaming apparatus with quantization and method thereof. Patent #8,565,302 Smith Micro Software, Inc. (acquired from Avot Media, Brian's startup)
More About Brian Sathianathan
My most successful innovation work ...
iPhone 1.0 – turning a simple phone into an IoT and computing device. I was responsible for leading two initiatives. I led the teams responsible for iPhone security and tethering the iPhone to AT&T, our launch partner.
My most inspiring project at Iterate ...
Interplay: This product will revolutionize the world of innovation.
Qualities of an innovator
- Bias for action
- Persistence
- Experimental
- Curiosity
Honors
- San Francisco's Top 101 CTOs in the Machine Learning Space, 2022
- San Francisco's Top 50 CTOs in the IoT space, 2022
Why work with Iterate?
From my perspective, we are the only company in the world that is trying to disrupt innovation through software, platforms, and ecosystems. I believe in Marc Andreesen's statement that software will eat the world. I believe the world of digital innovation is prime for this form of disruption. I am on a crusade to make that happen via Iterate's platforms and Interplay.
You may not know about me ...
I am very good at making mudslides. For my wife's school reunion, the bartender was late, I jumped in and made mudslides for a few of the guests.
Most inspiring Leader-Innovator(s) ...
Steve Jobs, Elon Musk, Sundar Pitchai
What school did NOT teach me ...
One Favorite Book
Super Pumped: The Battle for Uber
by Mike Isaac
I like this book because it walks through Uber’s rapid growth and its people's failures. Even with all its losses, Uber used software and growth hacking to disrupt the deeply established transportation industry. I got a real kick out of how they built "Greyball''. Our technology has far advanced and surpassed the laws, governments, and ecosystems in place today. We need to catch up fast.
Another Favorite Book
Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries
by Safi Bahcall
It's a very good practical guidebook to create and manage innovation initiatives. This book also covers the concept of "Phase Shifts" where innovative people under different circumstances could become less innovative and vice-versa.
A Third Favorite Book
Losing My Virginity: How I've Survived, Had Fun, and Made a Fortune Doing Business My Way
by Losing My Virginity: How I've Survived, Had Fun, and Made a Fortune Doing Business My Way
This is the autobiography of Sir Richard Branson on how built the Virgin Empire, its a wonderful innovation journey and a fun read.
More Favorites
Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist
by Jason Mendelson and Brad Feld
Zero to One: Notes on Startups, or How to Build the Future
by Peter Thiel and Blake Masters
Ludicrous: The Unvarnished Story of Tesla Motors
by Edward Niedermeyer
