The best ideas do not always come out of a “aha!” moment. Instead, many of them are formed through a process known as a slow hunch, as explained by Steven Johnson in his book, Where Good Ideas Come From.
It is incredibly rare for someone to suddenly discover the next great/big thing. Instead, periods of technological innovation and evolution converge to become a hypothesis, which can then be tested. Innovators can use a trial and error system to take what starts as a hunch and refine it over time. Though it may not be the fastest system, a slow hunch can lead toward revolutionary ideas.
One ingredient that we at Iterate find essential to take a hunch to the next level is collaboration. Through this, a team can take someone’s idea and share it between each other, building upon it. When confronted with a challenge, one mind may only see one solution to that challenge. When collaborating and communicating with others, new and better solutions may be found. Consequently, differing perspectives and backgrounds coming together by cross-sharing knowledge can turn that hunch into a full-fledged and innovative idea.
Collaboration can help to drive a slow hunch into a great idea, and it’s critical to create a collaborative workplace to be set for success. The following are some key steps to build this space.
If you’d like to hear about slow hunches and more, join us at our next IterateOn event, Where Good Ideas Come From. Oftentimes, the best ideas come from unusual places and spaces. This event will shed light on some ways that you and your organization can ideate, test, and implement game changing outcomes. Sign up by emailing [email protected], tracking us on Twitter @IterateAI, or check out our full calendar of upcoming events at https://www.iterate.ai/events.
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