Low-Code and DX
What is DX?
Digital Transformation (DX) is an umbrella term that describes the partnerships between companies and technology vendors to create better digital customer experiences. In other words, how companies can transform both their customer-facing and internal tools from analog to digital practices. For example, in the mid-2000’s, Domino’s Pizza was on the brink of a crisis, losing customers left and right because their product simply wasn’t on par with the competition at the time. Then-CEO, Patrick Doyle, knew that the only way to turn their company around was to trust in digital transformation. Domino’s digitized a highly successful customer-facing tool, their “Pizza Tracker”, which allowed customers to feel in control of their online ordering experience. As a result, Domino’s stock rose significantly.
At the core of digital transformation is customer experience. In a virtual roundtable session, Jason Bloomberg, President at Intellyx, named how DX is “software powered, customer driven.” In that same roundtable, Tribin Roy, Senior Marketing Analyst for Zoho, followed-up with “technology is the enabler, (it) doesn’t matter how complex or simple it is but at the end of the day we want to serve the customer better.” Whether it’s an internal strategy like data analysis or supply chain, or a direct approach to customer satisfaction, like customer experience tools, DX is meant to empower a customer to feel like the company has truly thought about their best interest, and has committed to creating a pleasant experience for them, using technology.
The COVID-19 pandemic has positioned DX as one of the most important components to a business’ success. Businesses have had to pivot -fast- because they’ve been forced to confront the lack of DX in their processes, strategies, and production. Customers can now sense when companies are not pivoting fast enough, and will seek services from a competitor. Digital Transformation continues to remain a significant factor in company growth, and Interplay®, our low-code platform, supports the scalability and efficiency of DX. It has continuously proven to be successful for a myriad of companies wanting to digitize their business strategies to support customer satisfaction.
Why low-code for DX?
The biggest hurdle for bringing DX to market is the amount of integration and seamless customer interfacing applications required. Good DX requires time and money. We solve for both of these with low-code development. Low-code development opens up the pool of development talent beyond just the core group in an internal IT department. Businesses don’t have to rely on limited software developers to code line by line for a specific application; instead, skilled employees in partnership with developers can build applications using prebuilt sections of code more efficiently. Low-code provides developers and non-developers with a platform that will allow for much faster application development. This is a huge deal for companies’ progression, considering it takes anywhere between 6 months to a few years to develop a new application. Similarly, when using low-code adeptly, companies can save a significant amount of money by avoiding recruiting costs (of more developers to handle more coding from scratch) and instead seek internal talent for application development. In fact, according to Gartner, 70% of new applications developed by organizations will use low-code (or no-code) technologies by 2025.
Interplay’s Use Cases
At Iterate.ai, our low-code platform, Interplay, has proven exactly why low-code propels businesses’ DX journeys forward. Specifically, we help companies with their DX strategies in customer experience, data analysis, and image recognition. Here are some examples of how we brought DX to our clients via our low-code platform.
We understand that the core of every digital transformation is a positive customer experience. That is why Interplay is used to support application development for companies that are trying to achieve positive user experiences efficiently and progressively using modern technologies. For instance, we were able to build an AI-powered interactive application that could recommend products to customers via Jockey’s FAQ chat function. Specifically, our application is able to recommend products that would be most fitting for the customer based on the question they’ve asked, as opposed to simply offering the most popular item, creating an individualized experience for each customer. Also, with COVID-19 truly changing the way consumers view hygiene, it came as no surprise that global convenience store/gas station, Circle K, asked us to innovate a system that would minimize the number of hand touches during a fuel pumping experience. We were able to do so in less than three weeks using our low-code platform. Using both AI and IoT, we have been able to create a safer experience for customers.
Analyzing raw data in order to make informed decisions is another core factor in succesfully moving a business forward. Low-code DX enables data analysis to happen much faster, allowing for organizations to quickly pivot towards better outcomes. Using Interplay, we are ready to offer productive and insightful data analyses for various companies and organizations. We have applications ready for HR teams, for example, that can accurately predict an employee’s retention and attrition rate using predictive data analysis. This can transform a company’s success because employee attrition rates are at an all time high right now. Being able to plan for this in advance can save a business time, money, and additional labor. We are also able to support the medical field by connecting to several AI and ML engines in order to predict the medical costs a patient may face using cost analysis regression models. Because calculating medical costs in real-time is incredibly challenging, using our low-code platform to run data analyses can provide benefits to both hospital administrators and patients.
Image recognition is a DX tool that has elevated retail experiences, security measures, and even accessibility efforts. At Iterate.ai, Interplay is championing each of these categories through DX and specifically, image recognition. Interplay has been training an AI engine to recognize weapons such as handguns, rifles, and shotguns using image recognition. Using image recognition technology, we can further promote safety and security in large group settings (e.g. churches, schools, malls.) Also, using image recognition, we introduced a palm-reading scanner to Circle K as a part of their work to provide a frictionless shopping experience. With this scanner, customers must simply hold their hand over the scanner for a few seconds to complete their purchase- no touch required. Our low-code platform allowed us to create this process for Circle K seamlessly, providing the future for a more hygienic customer experience.
What’s next for DX?
Organizations are adamantly looking for ways to digitally transform their operations and customer experiences. With such high demand, it is necessary to consider using low-code as a way to incorporate DX into businesses’ visions successfully because it is the fastest and most practical solution. Interplay encourages DX innovation for any organization wanting to propel forward technologically, for more information visit us here.
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