Technology Recommendation: Yottaa for Helzberg Diamonds

Our retail client, Helzberg Diamonds, was facing site speed and optimization challenges, including a large amount of 3rd party technologies and services, a lack of visibility into 3rd party performance, slow page load times, and inconsistent shopper experiences. For every 1-second delay in loading site content on a website, there is a 7% decrease in conversion. As with all Ecommerce, site speed performance is a crucial factor in overall conversion.

Iterate has a team of veteran Ecommerce experts who know the factors contributing to a successful retail website. We are also always looking for promising technology providers. Once we find an excellent provider, we put them into our “PilotPass” program which streamlines all the NDAs, privacy concerns, and basic contractual terms so that our clients can try the technology quickly and effectively. 

For this partnership, we found Yottaa, a site speed accelerator. Helzberg Diamonds implemented Yottaa following a trial of RAPID CTRL during which site speed improved by 17%. With RAPID CTRL, Helzberg gained optimization and control of all browser-based site elements within hours. Now, Helzberg has a much faster and more profitable site and better visibility into 3rd party tech performance. 

Yottaa's code streamlined and simplified many of the 3rd party libraries and complex code add-ons for Helzberg's website.  This brought significantly faster performance and most importantly, a 17% increase in conversion!