Our retail client Helzberg Diamonds was facing challenges around site speed and optimization, such as a large amount of 3rd party technologies and services, a lack of visibility into 3rd party performance, slow page load times, and inconsistent shopper experiences. For every 1 second delay in loading site content on a website, there is a 7% decrease in conversion. As with all e-commerce, site speed performance is a key factor in overall conversion.
Iterate has a team of veteran ecommerce experts, who know the myriad factors that contribute to a well-performing retail website. We are always looking for promising technology providers. Once we find a good provider, we put them into our “PilotPass” program which streamlines all the NDAs, privacy concerns and basic contractual terms so that our clients can try the technology quickly and effectively.
For this situation, we found Yottaa, a site speed accelerator. Helzberg Diamonds implemented Yottaa following a trial of RAPID CTRL during which site speed improved by 17%. With RAPID CTRL, within a matter of hours, Helzberg gained optimization and control of all browser-based site elements. Now, Helzberg has a much faster and more profitable site and better visibility into 3rd party tech performance.
Yottaa's code streamlined and simplified many of the 3rd party libraries and complex code add-ons for Helzberg's website. This brought significantly faster performance, and most importantly, a 17% life in conversion!