Scrubs and Uniform City were looking for more control of their incentives while making it easier to manage/update internally. Shoppers complained about not finding the best available deals during their shopping experience, and promotions were seemingly difficult to find. Reducing cart and site abandonment were primary KPI drivers.
To combat these issues, Iterate’s PilotPass program directed them toward Thrive Commerce, a management platform to help online merchants and membership-based organizations distribute real-time deals more effectively. Iterate has verified that Thrive has been able to help companies reach higher conversion rates, average order value, number of sessions, and revenue per session. Sounds too good to be true? Check out what happened with Scrubs once they started working with Thrive. The first solution came in the form of “Smart Pages.” With Thrive’s help, Scrubs’ conversion rate increased from 8.3% to 21.30%.
That’s a 156% increase! Beyond the conversion rate, the average order value also increased by 2.97% and the revenue per session increased by 164%.
Though these may just seem like random numbers on a page, for Scrubs and other organizations, these would be game-changing. If that’s not enough, Thrive also created and added in “Cart Converter,” a simpler way of adding an item to the shopping cart. This alone increased conversion rates by 91%, average order revenue by 65.3%, and revenue per session by 101%. The S&B team expressed that their merchandising team has found it incredibly easy to publish their promotions and complaints from shoppers heavily decreased. Without Thrive’s help, this organization would have continued to struggle with these problems, perhaps for years. Through PilotPass, however, Iterate members can conduct a free or low-cost trial with Thrive in 6 weeks.