Technology Recommendation: Attentive SMS for Jockey Brands
Challenge
Jockey has always been a strong brand for consumers, but they need to stay front-of-mind to keep customers coming back for more purchases. We helped Jockey connect with customers more often and with personalized messaging.
Solution/Recommendation
Ecommerce has an average 4% open rate for email compared to 19% for SMS. Introducing additional communication paths for Jockey to reach their customers via SMS was an obvious win. In addition to showing the overall benefits of SMS as a channel, we recommended a handful of leading startups thriving in this channel. After further technical due diligence and testing, Iterate suggested Attentive as the leading emerging solution for Jockey. The team at Attentive was able to create a customized launch plan that worked best for the timing and integration needs of Jockey.
Outcome
SMS is proving to be a strong retention channel for Jockey.
