Technology Recommendation: Attentive SMS for Jockey Brands
Challenge
Jockey has a strong brand in the consumer space, but must stay front-of-mind to keep customers coming back for more purchases. How to keep in touch with customers more often and with personalized messaging?
Solution/Recommendation
eCommerce has an average of 4% Open Rate for Email, versus 19% for SMS. Introducing additional communications paths for Jockey to reach their customers via SMS would be an obvious win. In addition to showing the overall benefits of SMS as a channel, we also recommended a handful of leading startups thriving in this channel. After further technical due diligence and testing, Iterate suggested Attentive as the leading emerging solution for Jockey. The team at Attentive was able to create a customized launch plan that worked best for the timing and integration needs for Jockey.
Outcome
SMS is proving to be a strong retention channel for Jockey.
