Supermarket prices are set to be as low as possible to build throughput and velocity. However, margins are erased very quickly if set too low, and cash flow can become a bind. Interplay® optimizes prices based on demand, inventory, throughput, and overall cash flow.
Interplay leverages AI to optimize sales revenue and discounting within a supermarket or other retail environment. Interplay has nodes connecting to inventory databases, merchandising point solutions, and even schema that can process separate price books for each store within a retail chain. These elements interconnect seamlessly to the Full Ecommerce Suite within Interplay called IPC.
As customers buy through the application, patterns emerge in products, time, relationships, and price points. For example, hamburgers and beer are purchased most on the weekend before the 4th of July. A good store manager may know some of these patterns instinctively from experience. Still, Interplay can leverage cutting-edge AI engines to find even more patterns, including complexity, to advise on optimal price points.
Supermarkets provide an excellent environment for such optimization. Consumers are incredibly price-sensitive, purchases are repeat and often, and seasonal patterns all apply. Interplay can significantly impact the operations and gross margin of supermarkets and other retail environments.