Pampered Chef (PC) thrives on house parties, where thousands of creators host their own cooking parties for a dozen friends per party. Parties involve social interaction, recipes and they feature demonstrations of PC kitchen products.
When the pandemic hit, house parties went to zero. At first, PC tried to duplicate the party with Facebook groups and video, but that created friction because the PC hosts had to jump through many hoops, videos were cancelled arbitrarily, and “party advertisements” were being flagged as spam. Worse yet, Pampered had almost no visibility into the metrics around participation or audience reach, nor any smooth path from the video party to ecommerce sales.
The solution was to bring the entire video hosting, broadcast and marketing platforms, and analytics into the PC website natively -- yet allow it to interact with established social networks like Facebook. On paper, this looked to be a huge undertaking. Enter Interplay: with the ability to wrap connectors around exposed APIs from the video platform, in-house systems, and a scalable cloud-based data architecture, we were able to deploy an entire social commerce 2.0 demo-and-sell platform in a matter of 27 weeks.
This social commerce solution involved the following:
With its own branded platform, Pampered Chef significantly increased consultant and guest engagement. The easy access of assets for consultants to prepare parties gives more control to key stakeholders in Pampered Chef’s business.
Pampered Chef significantly increased consultant and guest engagement with its own branded platform. The easy access of assets for consultants to prepare parties gives more control to key stakeholders in Pampered Chef’s business.
Pampered Chef's Table platform was built in just 8 weeks using Iterate's low-code platform, Interplay. Table was deployed to production in the 12th week after passing tests and gaining security approvals from Pampered Chef's IT team. The entire Table app runs on Interplay in a run-time environment hosted in the cloud.
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