Pampered Chef (PC) thrives on 'house parties", where thousands of creators host cooking parties for a dozen friends. Parties involve social interaction and recipes, and feature demonstrations of PC kitchen products. When the pandemic hit, house parties went to zero. At first, PC tried to duplicate the party with Facebook groups and videos, but that created friction because the PC hosts had to jump through many hoops, videos were canceled arbitrarily, and “party advertisements” were being flagged as spam. Worse yet, PC had almost no insight into metrics around participation or audience reach, nor any smooth path from the video party to Ecommerce sales.
The solution was to natively bring the entire video hosting, broadcast and marketing platforms, and analytics into the PC website while allowing it to interact with established social networks like Facebook. On paper, this looked like a huge undertaking. Enter Interplay: with the ability to wrap connectors around exposed APIs from the video platform, in-house systems, and a scalable cloud-based data architecture, we were able to deploy an entire social commerce 2.0 demo-and-sell platform in a matter of 27 weeks.
This social commerce solution involved the following:
With its own branded platform, Pampered Chef significantly increased consultant and guest engagement. The easy access to assets for consultants to prepare parties gave more control to crucial stakeholders in Pampered Chef’s business.
Pampered Chef significantly increased consultant and guest engagement with its own branded platform. The easy access of assets for consultants to prepare parties gives more control to key stakeholders in Pampered Chef’s business.
Pampered Chef's Table platform was built in just 8 weeks using Iterate's low-code platform, Interplay. PC's Table platform was deployed to production in the 12th week after passing tests and gaining security approvals from Pampered Chef's IT team. The entire Table app runs on Interplay in a run-time environment hosted in the cloud.
Press and Podcasts
Major Home Goods Brand
Empower Party Hosts with Video
Several apps over 6 months