AI-Powered FAQs

Buying a bra online takes a bit of an act of faith; this process becomes increasingly difficult when purchasing sports bras: the sizing, fit, and texture are all highly dependent on several variables that are unique and subjective to each consumer. Jockey wanted to tap into their experience of successfully guiding customers in selecting the best underwear for themselves, but with bras now. This involves multiple data dimensions and could be tricky to navigate through tables and multiple questions.

We built this AI-powered interactive app on our low-code development platform, Interplay®. The flow diagram is shown above.  To build this app, we dragged-and-dropped those nodes together, configured each one, and then hit the ‘deploy’ button.  Yeah, that quick. Among the nodes used were the following:

• Algolia Search/Index: Searching and Indexing questions
• Interplay NLP: module to train and detect Intent
• HTTPIn/HTTOut Adapters create the REST calls

To address this challenge, Iterate designed an AI-based natural language FAQ: customers can ask a question in normal conversational English as if they were speaking to a sales clerk in the store. The AI returns a recommended product based on the best fit to address the customer’s question. Note: many common recommendation engines will send the ‘most popular’ or ‘best selling’ product, which is exactly what Jockey wanted to avoid.

To set up this AI-powered FAQ, our team did the following:

• Spin up an instance of Interplay to prototype an AI engine with the training data (the knowledgebase from Jockey that has body size information, product fits, etc.).
• Train the AI to understand common-language questions by utilizing known NLP methods that already exist in Interplay
• Judge the results, repeat through several epochs to improve the quality of answers
• Connect the smart FAQ to a JSON output for simple plugging into the jockey website
• Launch into production!

With this FAQ in place, Jockey saw an increase north of 50% in conversion for shoppers who utilized the FAQ!

To find out more about how we can bring success to your website and product information on behalf of your customers, contact us below: