Consumers are using more than 100M Alexa enabled devices and 25M Google Home devices.
Home is the next digital battleground for shoppers' attention and voice has become the gateway to in-home devices. That's one reason companies are claiming voice activation keywords now.
Brands need to find more ways to engage with consumers inside the home. Amazon and Google are leading the way by building voice devices like Echo Show and Google Home.
The biggest problem with keywords is that they only deliver one device. First come first served. This is very different from the voice problem presented by smartphones.
Many brand names collide with other brand names. Staples, for instance, has more than 20 trademarks owned by different companies. That, alone, is a good reason to act now.
To start easily, decide on a voice application that can be built easily. Simple use cases can include:
- Store Hours and Locations
- Lookup Product + Product Information
- Answers for Frequently Asked Questions
Cases that need more integration:
- Product Availability
- Reserve and Pickup from Store
- Product Purchases
With Interplay, one set up integrates you into both Echo and Google Home. Below is an example of what Interplay’s coding blocks look like. Each node includes a block of code which is often reusable.