The Opportunity Matrix

Organize the chaos of emerging technology into a landscape of solutions that fit your goals, your stack, and the needs of your customers.

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Digital transformation powers the success of enterprises in a rapidly changing landscape

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Every market has a constantly evolving set of technology capabilities that contribute to an optimized digital ecosystem. Your guests engage in dozens of digital touchpoints across their journey with your products and services.

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At, we have a treasure trove of over 12.6M emerging technology solutions at our fingertips. But making sense of which ones represent real opportunities for holding an edge in your category can be overwhelming.

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The line between finding hidden gems and mining for fool's gold can be razor-thin, and the burden of fully vetting the quality of solutions can be daunting. That's why we decided to develop the solution for finding solutions that work.

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Schedule a 30 min meeting with us and we’ll bring a custom Opportunity Matrix of 6 emerging technology solutions tailored to your business, absolutely free.

Retail Landscape
Opportunity Matrix Foundations column showing results for eCommerce, CMS, Cloud, and PaymentsOpportunity Matrix Web and Mobile column showing results for Site Search, Wishlists, A/B Testing, and SMSOpportunity Matrix In Store column showing results for Mobile POS, Digital Display, Booking, and Traffic.

Organize the chaos of emerging tech inside your Opportunity Matrix

We break down over 12.6M emerging technologies into landscapes of capabilities for each market, grouping them into the foundational, web, in-store, and at home categories for easier targeting. Each capability contains an evolving set of companies that often deliver innovative, effective, and easy to integrate solutions.

Tailor opportunities to your business

We work with you to understand and prioritize the biggest areas of opportunity for your current business, technology, and engagement goals, so we can hone in on solutions that will be a perfect fit.

Opportunity Matrix Behind Market Average column highlighting Payments as an opportunity for growth.
Opportunity Matrix Competative Priority column highlighting Virtual Try On as an opportunity for growth.
Opportunity Matrix Failing Solutions column highlighting Order Tracking as an opportunity for growth.
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Optimize your customer lifecycle

By mapping capabilities to critical touchpoints on the customer journey, we target the biggest opportunities for optimizing not only operations and revenue, but also engagement and loyalty.

Solutions you can trust

Our curation experts rigorously vet potential solutions with the help of proprietary, AI-driven software. Only the most secure, scalable, and performant solutions are recommended. Even if it's ahead of the curve or not widely adopted, it's a safe bet.

Solution table showing solutions from YOTTAA for cloud acceleration, from TurnTo for reviews, and attentive for SMS.
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Schedule a 30 min meeting and get 6 solution recommendations absolutely free.

Don’t take it from us

Fortune 500s across industries are using the Opportunity Matrix to optimize and innovate within their digital ecosystems

Ulta Beauty logo.Jockey logo.Circle K logo.Pampered Chef logo.
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Get your free Opportunity Matrix

Schedule 30 minutes with us, and we’ll bring a matrix including 6 emerging technology recommendations tailored to your business and industry, absolutely free.

Pick any open time that works for you on the calendar shown after submission.

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