Pure New Media
Web analytics is the study of online behaviour in order to improve it. There are two categories; off-site and on-site web analytics. Off-site web analytics refers to web measurement and analysis. It includes the measurement of a website's potential audience (opportunity), share of voice (visibility), and buzz (comments) that is happening on the Internet as a whole. On-site web analytics measure a visitor's journey once on your website. This includes its drivers and conversions; for example, which landing pages encourage people to make a purchase.
Digital information is generally referred as content. Content management, in this sense, is a set of processes and technologies that support the evolutionary life cycle of digital information. It can be in the form of text (documents), multimedia files, (audio or video files) or any other files.
Counseling can be explained as coaching when a brand needs advice in any marketing strategy with or without the application of that certain strategy.
Web development refers to the non-design aspects of building websites among professionals. It actually is a broad term for any activity related to developing a website. The development ranges from developing the simplest static single page of plain text to the most complex web-based internet applications, electronic businesses or social network services. This can be e-commerce business development, web design, web content development, client-side/server-side scripting and web server configureation.
In its broadest sense, e-mail marketing is every e-mail sent to a potential or current customer. It is a form of direct marketing using e-mails as a means of communicating commercial messages to the audience.
Footer marketing is a communication tool for people who send broad number of e-mails everyday. With every e-mail, it introduces a certain project, a certain message to the reciever.
Hosting is a service running Internet servers, allowing organizations and individuals to serve content to the Internet. In other words, it is a way to keep the website live and viewable on the Internet.
Online marketing, in the simplest form is the marketing of products or services over the Internet. Internet has an interactive nature, providing instant responses and eliciting them. That is why Internet marketing has a broad scope as it refers to digital media (Internet, e-mail, wireless media).
Web page design is a process of conceptualization, planning, modeling and execution of electronic media content delivery via Internet. The intent is to create a website, displayed by a web browser or other web-based graphical user interfaces. It covers design, construction and management of the users of the website or the interface design.
