Pranesh

Pranesh Krishnamurthy

Innovation Strategist

Innovation Strategy and Curation

Pranesh has 12+ years of experience in Engineering, Product Development, Product to Market, Research, Marketing, Operations, Business Development, Solar Energy, and project execution. Below is the gist of the various roles I serve. CEO at Protege Sports Networks, an Organization providing SAAS services and GPS multi-sensor based indigenous Wearable Technology products for the sports market Globally. Protege Sports Networks now serves products in sports technology to India, the USA, and Africa. Director (Director of Projects - Global) at Nuevo Power Inc., a Solar company founded in the Bay Area in California, USA. I specialized in a niche target market of premium island resorts based on off-grid solutions. Markets served, such as East Africa, Sri Lanka, Maldives, Philippines, and India. Director at My Digital Agency, a digital and social media marketing and design agency serving clients in the USA, Canada, Middle-East, and India, catering to niche product solutions for global Conglomerates. I also served as a Strategy Advisor, Product Director, and similar roles in JVs with Media Giants serving 100 Mn+ international customers, and various startups.

More About Pranesh Krishnamurthy


My most successful innovation project was ...

Building multi-sensor based Wearable Technology for professional sports based on sensor-fusion is currently one of only about seven companies in the world that have managed to build a successful field-tested and commercial product in this space (in the last 15 years). It was a wholly bootstrapped process.

An a-ha moment that changed my way of innovating was ...

Having worked with multiple startups, I have faced a lot of failures that have taught me many invaluable lessons - the foremost being that the fear of failure should never stop one from trying and that patience leads to success.

My most inspiring project at Iterate ...

Worked with the Ministry of Renewable Energy, Govt. of India, on developing the most unique MW scale Solar Thermal power project in the World, combining Parabolic Trough, Linear Fresnel Reflector technology, and a complex combination of Thermic fluids operating at 400 degrees C and two-phase flow (including superheated Steam) to drive a single Turbine to produce electricity ( form 2008 - 2012). The project generated dozens of international research papers and a few patents. The project still stands as the reference standard for Solar thermal performance mapping.

Qualities of an innovator
  • Curiosity
  • Hard-work
  • Never being satisfied with your results (drives you to research more)!
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Fun Tidbits


Why work with Iterate?

My natural love for research and technology innovation attracted me to work with Iterate. The organization works at the cutting edge of technology research for some of the biggest brands globally.

An Interesting thing you may not know about me ...

I was an instructor for Krav Maga (with the International Krav Maga Federation), the Israeli self-defense technique taught to the IDF.

Most inspiring Leader-Innovator(s) ...

Elon Musk

What school did NOT teach me ...

How to understand and gauge people and talent and how to build successful teams.

Free Time

I play soccer at the semi-professional level

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Favorite Books About Innovation and Why


One Favorite Book
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Zero to One

by Peter Thiel

Pranesh's thoughts: Gave me a very fresh and structured perspective to Innovations and Start-ups.

Favorite Quotes About Innovation

“Failure is an option here. If things are not failing, you arent innovating enough”

~ Elon Musk
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Favorite Music and Movie?


Favorite Music

Pulse (the album) - Pink Floyd

Favorite Movie

The Shawshank Redemption

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