David Roster

David Roster

Interplay Platform and AI


David graduated University of California Santa Barbara with a Computer Engineering degree and a desire to combine his technical background with business experience which led him to Iterate as a Solution Engineer/Product Manager. He worked with the San Jose Team to design BOPIS tech for Ulta Beauty and a frictionless experience for Circle k. David now currently works as an Enterprise Sales Engineer at Autorabit in the Salesforce Ecosystem.

More About David Roster

My most successful innovation work ...

Circle K frictionless gas experience project!

My most inspiring project at Iterate ...

Ulta Beauty BOPIS Project. A ton of hard work pulling late nighters to finish a successful 3 month long project. Best times!

Qualities of an innovator
  • Hardwork
  • Drive
  • Patience

Fun Tidbits

Why work with Iterate?

Iterate was developing rapid innovation in the Artificial Intelligence space that was very exciting. It was a role where I could wear multiple hats and interact with Enterprise clients. And of course, work with an swesome team of friends!!

You may not know about me ...

I like doing Karaoke even if I am not very good! LOL

Most inspiring Leader-Innovator(s) ...

Nikola Tesla

What school did NOT teach me ...

How to be innovative but rather looked at the past to teach the present. School should also focus on future tech.

Free Time

David loves to workout and go on outdoor adventures like hikes, surfing, and snowboarding as often as he can!


Favorite Books About Innovation and Why

One Favorite Book
The Beauty of Discomfort: How What We Avoid Is What We Need

by Amanda Lang

David's thoughts: Why this book matters is because innovation isn't fueled by staying inside a sphere of comfort but is only found by exploring the frontier. This book gives practical advice on how to influence leaders in business to step outside their comfort zone to make direct impact in their business and personal lives.

Another Favorite Book
Trailblazer: The Power of Business as the Greatest Platform for Change

by Marc Benioff and Monica Langley

David's thoughts: A detailed look into a life that revolutionized software delievery and access fueling next generational businesses.

More Favorites
Algorithms of oppression

by Safiya Umoja Noble

The Drama of the Gifted Child

by Alice Miller

Favorite Quotes About Innovation

“Failure is an option here. If things are not failing, you are not innovating enough.”

~ Elon Musk

“I don't care that they stole my idea . . I care that they don't have any of their own”

~ Nikola Tesla

Favorite Music and Movie?

Favorite Music

The weekend, Rick Braun,

Favorite Movie

National Treasurers

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