dave rowley

Dave Rowley

Head of Experience

Innovation Platform and AI

Dave is an experiential design director with over a decade of leadership experience in high-stakes product and agency environments. He started as a mobile game designer who became infatuated with the process of connecting the opaque realm of technology to the visceral realm of human interaction. This led him to the agency life, where he had a hand in defining experiences for dozens of in-market digital solutions and experiential activations for influential brands like Domino's.

As the Head of Experience at Iterate.ai, Dave focuses on making sure "we build the right things" for our digital experiences and our members' innovation initiatives so that they can deliver real value to both the customer and the business.

More About Dave Rowley


Most Successful Innovation Project You've Worked On

Domino's Delivery Hotspots - a delivery service innovation that I had the pleasure of taking from initial concept through prototype, pilot and a fully operationalized national launch over the course of 3 years in collaboration with other digital creatives and the Domino's digital experience team.

Most Inspiring Project You've Worked On At Iterate or Elsewhere

The skunkworks-style conversational prototyping and POC's done at Iterate for the innovation labs at Ulta and Chanel are some of the most exciting projects I've had the pleasure of working on in years.

Three Most Important Qualities of An Innovator
  • Curiosity
  • Collaboration over certainty
  • Don't be precious
Honors
  • Cannes Titanium Grand Prix - Domino's Emoji Ordering
  • FWA - Site of the Day - Dominosdxp.com
  • FWA - Mobile of the Day - Domino's Piece of the Pie Pursuit Mobile Game
iterate.ai

Fun Tidbits


What do you like about working with Iterate?

Crazy new stuff is just flying at you.

Interesting Thing People Might Not Know About You?

I love heavy metal and gardening, at the same time.

What Did School (College) NOT Teach You?

Anything about my chosen profession.

Free Time

LOL

iterate.ai

Favorite Books About Innovation and Why


One Favorite Book
iterate.ai
Designing for the Digital Age: How to Create Human-Centered Products and Services

by Kim Goodwin

Dave's thoughts: This book is a tome of well organized reference materials for how to think about design through the lens of who it's for, the user, the customer, the guest, the operator, the person. When the concept of "UX" was in its nascent stages and everyone knew they needed it but nobody really knew what it was, this was a book that launched me on the path to understanding and pursuing it as a central pillar of my true calling.

Favorite Quotes About Innovation

“It's a magical world, Hobbes, ol' buddy...let's go exploring.”

~ Calvin and Hobbes
iterate.ai

Favorite Video About Innovation and Why


Ted Talk by Simon Sinek

"People dont buy what you do they buy why you do it."

iterate.ai

Favorite Music and Movie?


Favorite Music

I veer toward the weird stuff, but I still get down to Prince.

Favorite Movie

The Shining

We use cookies to make our site work. We'd also like to set optional analytics cookies to help us improve it. They will be enabled, unless you disable them. Our privacy policy

Accept
Decline