We respect executives and entrepreneurs equally. When making recommendations, we are unbiased – which establishes trust. We respect legacy systems and the scarcity of resources which exist in most companies. We believe that creativity is driven by barriers, obstacles, constraints. We do what is right for the enterprise.
We believe each large organization should decrease risks and costs by turning the startup community (and it’s $100 million annual investment) into its corporate R&D lab. We are determined to find game-changing solutions and to simplify and speed up collaboration.
Technologies are increasingly complex. Thus, collaboration with third-parties, often startups, is increasingly important. We build experimentation and integration techniques (PilotPass and Interplay) that allow startups and large enterprises to work together seamlessly, at a lower cost and faster.
Threats and changing consumer expectations are originating from every corner of the globe. We see these as opportunities, and they drive our desire to be competitive and collaborate. We need to be ready to address, and more importantly, predict these trends. As a result, we use emerging technologies to automate and gain efficiencies across the organization, from batch processing to cloud management to personalization.
Iterate invents automation and efficiency tools, too. Members use our PilotPass to speed up legal and procurement, quickening the pace of Startup pilots. Members use our Microservices – Interplay™ – facilitate quick injection of Startup code into legacy stacks, adding modularity to older architectures.
We believe AI not only is an automation tool but that it also provides a competitive advantage. For Members, we build custom AI-based NLP vocabularies, AI-loaded recommendation tools, AI-based chatbots, AI-driven voice assistants. Many of the Interplay™ components leveraged by our Members include AI. AI can reduce expenses and improve revenues.
We are a company of dot-connecting creators. We invent solutions that address our Member’s unique needs. While soldiers (operators) ensure a company’s core business runs error-free, creators (artists) future-proof a company. Both roles are essential. That said, Iterators are creators.
We believe being open-minded helps us find unique solutions. We talk with fascinating people from diverse backgrounds every day. A cable company didn’t invent Netflix. A retailer didn’t invent Amazon. A hotelier didn’t invent AirBnB. An element of surprise and wonder could be around any corner.
Innovation should deliver both incremental improvements and edge-based leapfrogs at the same time. It’s not one-shot and you’re done. Best-in-class companies continuously optimize core capabilities while simultaneously seeking breakthroughs.
We believe all companies need to embrace leapfrogging. Yet, most – 74% – wait two years before even responding to a threat. We believe that our Members need to create those threats – putting competitors on their heels – by placing big bets. Us Iterators are inspired, instinctual thinkers who work outside of our comfort zones, connecting the dots, using a sixth sense as we join hands with our proactive and inventive Members.
We seek quick pilots and rapid deployments to production. As a result, we built a patent-pending microservices environment (Interplay™) because it speeds up product development up to 15X. If it’s faster to run an experiment than do a spreadsheet, we run the experiment.
We believe in the 10,000 pilots rule, rather than the 10,000 hours rule. If you double your experiments, you’re likely to double your success rate. We believe in architecting your firm for high-velocity, high-volume trials. The more you experiment, the more data you gather, the more knowledge you acquire, the wiser you become.
We make informed, objective decisions. Once in experiment or pilot mode, we measure, quantify, and assess. We take an iterative approach, acting fast on data we've collected, then tune and course-correct as more data flows.
We know claims made by solution providers are not always accurate. To reduce uncertainties, risks, and noise, we examine emerging technologies to uncover truths. We independently verify tech stack claims and KPI improvements by running pilots, evaluating code (e.g.: “Is it really AI?”), and doing reference checks.
We scour the emerging technology ecosystem for solutions and we welcome all types. We like bootstrapped startups, women CEOs, Des Moines- and Tel Aviv-based companies. We also like the famous CEOs and VC-backed startups. In the end, we only care about outcomes and KPIs.
We work with many Enterprises across industries. It’s a network. A community. A win in one Enterprise often translates to wins in many more. Sharing successes de-risks experiments for all network participants.
We are not a consultancy or placement agency. We do not bill hourly or have a complex methodology that consumes time, materials, and resources. We like it when our meetings are short and to the point. We automate and remove costs whenever possible.
We believe our customers will talk about us when we’re not in the room. To date, all our growth from word-of-mouth referrals. Not one salesperson is employed by iterate. If we harm an enterprise or a startup, its leaders will stop working with us … and tell 10 friends. The flip side is also true.