Mission and Beliefs

Our Mission

Our mission at iterate.ai is to provide the world's simplest, safest, and speediest way to get innovation done.
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In 2013, Iterate’s founders worked as board members for an Eastern European Accelerator. Cloud, AI, and SaaS were dramatically altering the global tech landscape. Brains, not capital, were becoming the primary barriers to launching a digital business. As a result, Iterate.ai started and the following beliefs began to form:

Our Beliefs

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WE BELIEVE IN INTRAPRENEURS AND ENTREPRENEURS, ALIKE

Iterate serves both executives and entrepreneurs, in tandem. As technologies have gotten more complex, collaboration has become imperative. Pairing emerging technologies (often from Startups) with large organizations -- entrepreneurs with intrapreneurs -- is one of our our primary jobs.

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WE ARE OPEN-MINDED

Being open-minded helps us find unique solutions. Listening is critical. An element of surprise and wonder could be around any corner. That’s why we like talking with many fascinating people from diverse backgrounds. Experienced retailers didn’t invent Amazon -- a computer scientist did. Hoteliers didn’t invent AirBnB -- a designer did. 80% of big ideas typically originate from outsiders. Those are reasons why Iterate believes in and advances open-innovation.

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WE ARE RESPECTFUL

We treat both executives and entrepreneurs with the same reverence and admiration. We realize that older organizations have legacy systems and we work within those constraints. But, we also believe constraints drive creativity.

We also use cash carefully. That’s a hallmark of many strong startups. In the process of invention, we believe that too much money can make you stupid. We don’t waste it. Often, money doesn’t solve “innovation problems” – creativity does. Creativity is often driven by barriers, obstacles, and constraints.

As part of fiscal respect, we believe large organizations should challenge the startup community to solve innovation problems. Use the $100 billion invested in startups every year as a corporate R&D lab. Leverage passionate entrepreneurs -- who have often abandoned good jobs to bootstrap without paychecks -- to advance technologies.

For the startup, we respectfully realize that cash is king. We respect that your time is valuable. That’s why Iterate’s involvement with startups is 100% success-based.

Decreasing costs is about respect. Increasing speed is about respect. Our PilotPass®, used by both the startup and the enterprise, is designed to reduce legal expenses while improving testing speed.

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WE BELIEVE ITERATORS ARE CREATORS

The book Culture Code describes two types of people -- creators and soldiers. Iterate.ai is a company of dot-connecting creators -- we’re a creator company. We pave new digital roads.

That said, we believe strongly that all talents are critical. That a soldier is as important as a creator. That soldiers (operators) ensure a company’s core business runs error-free while creators (artists) future-proof a company. Both roles are essential.

That said, Iterators are creators. Business artists. That’s our role.

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WE BELIEVE IN PARALLEL + CONCURRENT PROGRESS

Innovation should deliver both incremental improvements and edge-based leapfrogs. Innovation is not one-shot and you’re done. It’s also not short term or long term, incremental or leapfrog. We believe that best-in-class companies are continuously optimizing the core businesses (in many departments) and looking for breakthroughs -- all at the same time. Strong companies seek ongoing incremental improvements (Brilliant Basics) while also seeking breakthrough opportunities (Big Bets).

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WE BELIEVE IN LEAPFROGS WHICH REQUIRE INSTINCT

We believe that ideas are ideas when no one else believes.

Gut feel and instinct drive true invention. Anyone working in our space has to value connecting dots and that sixth sense. We can’t be among the 74% of companies that wait two years to respond to a threat. Instead, we like it when competitors are forced to respond to us, our Members, and emerging technologies that we endorse.

As part of leapfrogging, we believe in – and seek – exponential outcomes. We help organizations leverage technologies from outside their sphere -- explore outside their comfort zones. We encourage leaders to think beyond the traditional operational boundaries in order to leapfrog the competition.

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WE BELIEVE IN DATA

We believe in making data-based decisions.

Assuming data from the network isn’t available, gut feel may launch a technology pilot. That’s the essence of innovation. But, once in pilot mode, we measure, quantify, and assess. We make informed, objective decisions. We take an iterative approach, acting fast on data we've collected, then tune and course correct as more data flows. As the old saying goes, “You can’t improve it if you don’t measure it.”

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WE ARE TRUTH SEEKERS

We believe in fact-seeking, truth-seeking.

Technologies are changing in the blink of an eye. Business is full of uncertainty. To reduce uncertainties and noise, Iterate works hard -- with emerging technologies -- to find truths. We independently verify claims and KPI improvements.

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WE BELIEVE IN SPEED

We believe in speed.

Iterate built a microservices environment called Interplay™ because it speeds up product development by 6X to 10X. It’s abnormal for us to write 150-page reports and we normally don’t build giant spreadsheets. We prefer to seek truths by doing fast experiments. We operate at the new speed required by today’s truly innovative companies.

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WE BELIEVE A NETWORKED COMMUNITY CREATES EXTRA VALUE

We believe in building and leveraging network effects.

Iterate works with many Enterprises across industries. A win in one Enterprise can translate to wins in many more. This de-risks experimentation for the Enterprise, while saving time and money. It’s also good for a Startup as it can gain rapid exposure after a win. Iterate also encourages dialogue between members of our platform Iterate.ai.

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WE BELIEVE THAT AI AND AUTOMATION ARE FUTURE-PROOFERS

We believe in efficiencies created by AI, and wherever reasonable, we automate.

Global threats and global advancement drive our desire to be competitive. Today, threats originate from every corner of the globe. So we need to be on our toes. Proactively. We automate as much as possible. Iterate’s artificial intelligence-based search engine identifies unique, tough-to-find technologies. Our PilotPass® speeds up Enterprise legal to facilitate quick experimentation with Startups. Our Microservice – Interplay™ – facilitates quick injection of startup code into legacy stacks, adding modularity to older architectures. Many of the Interplay™ components leveraged by our Members include AI.

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WE BELIEVE IN A LIGHT-TOUCH

We believe in buoyancy and agility, a light touch.

Iterate doesn't put cheeks-in-seats. We do not bill hourly or have a complex methodology that consumes time, materials, and resources. We like it when our meetings are short and to the point. This saves time and money for everyone.

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WE BELIEVE IN OBJECTIVITY

Being unbiased is one of Iterate’s underlying values.

We don't care where a startup is based. We don't care if it's raised money. We like bootstrappers, women CEOs, Des Moines- and Tel Aviv-based startups -- in addition to the famous CEOs and CTOs leading VC-backed startups. In the end, we only care about outcomes and KPI improvements. If we are not honest and unbiased, we will lose the support of our Members.

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WE BELIEVE IN HONORING OTHERS

We do what’s right.

We do what's right for our Enterprise Partners even if we don't make money on it. Cash is not the driving force. We are determined to find game-changing solutions for our enterprises by making valuable connections between startups and large organizations. We are committed to being unbiased. Trust is established. If we make a recommendation to a large organization, and then find we’ve made a mistake with our initial position, we will not be afraid to change direction/course to do what is right. For the startup, we are success based, so we build risk-free relationships and paths to profitability and sustainability for entrepreneurs.

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WE BELIEVE THAT THE BEST GROWTH IS ORGANIC AND VIRAL

We believe our customers will talk about us when we’re not in the room.

Not one salesperson is employed by iterate. Our average annual growth rate of 64% has all come from word-of-mouth referrals. If we harm an enterprise or a startup, its leaders will stop working with us … and tell 10 friends. The flip side is also true. So, our behavior respects this fact.

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