adidas has a long history and the strongest connection with sport. Its mission is to be the best sports brand in the world. This is anchored in the brand’s belief – through sport, we have the power... to change lives. adidas’ broad and diverse sports portfolio, from major global sports such as football and running, to regional heartbeat sports such as American football and rugby, has enabled adidas to transcend cultures and become one of the most recognized and iconic global brands.
Driven by a relentless pursuit of innovation in sports and product design, development and manufacturing as well as decades of accumulating sports science expertise, adidas is creating a unique and comprehensive sports offering. Spanning footwear, apparel, equipment and services, adidas caters for all, from the elite professional athletes and teams to any individual who wants to make sport part of their lives.more